Reef Junkies SCUBA Dive Shop
Logo, advertising banner design, pattern
A small couple-run SCUBA Diving business based in Cyprus with a friendly and professional approach.
They organize daily diving trips for beginners and certified divers, scuba diving courses, wreck dives, and trips to the famous Zenobia wreck.
Logo Design
Shop owners wanted to feature their favorite turtles. They imagined him looking out of Zenobia’s porthole, greeting the divers. They also wanted the logo to be more detailed, like an illustration, so that it could be used on shirts and other giveaways.
I worked out 2 different colorways: one with brighter “shallow water dive” colors and one with “deep water dive” colors. Both of them reflect the Mediterranean Sea’s vibe.
Banner Illustration
Reef Junkies moved to a new, better location, and they wanted to have an attention grabber in front of the shop. I imagined a playful illustration with their most visited dive sites lining up on the banner with hand-lettering what they offer. I had a more free hand in this design, so I researched the dive sites and native sea animals and sat down to draw. I also wanted to give a unique to Reef Junkies design, so while I had to research the places, I used many of their real-life pictures to create this banner.
1st rough sketch
2nd sketch
I changed the Reef Junkies to Dive Center at the end and created 2 versions with the brand colors given. The illustration is vector-based, and a grainy window texture was added later in Photoshop.
The final design looks nice and bright on the storefront window. I love how it turned out and wish that many happy divers will take selfies here in the future.
As a bonus, and because I believe patterns complete our lives, I also created this playful underwater life design using the elements from the illustration.
Testimonial
“We opened our diving center over 5 years ago, and we had a logo made back then but struggled to use it on every occasion we had to do, like flyers, banners, flags, etc., due to the poor quality of the logo.
Then we found Andrea. We just told her what we had in mind, and straight we clicked. She promptly sent us some designs in no time, and she exceeded our expectations.
Our logo is absolutely smashing, and we have no problem using it on anything now. We just moved the shop to a new location, and we can have our new advertisement and merchandise with the fresh look created by Andrea.
Reef Junkies highly recommend getting in touch with her if you want to give a new look to your existing brand or build a new one.”
– Judit, Owner of Reef Junkies SCUBA Dive Center, Cyprus